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Counter-Strike: The eSports Push

By: Timur Kaymaz - Published June 05, 2005 at 10:50 PM EDT - Writer Archive
This article by David Light talks about the huge marketing potential Counter-Strike has and disputes Valve's efforts to push CS to the next level.


Written by: David "de.LiGHT" Light
Artwork by AZTK

The following is a community-submitted editorial and does not necessarily represent the opinions of GotFrag or its advertisers

It seems that every day there is another article about the progression of eSports and the factors holding it back. Words like maturity, sponsorship, acceptance, and consistency are thrown about like wildfire, yet nothing has changed to really push the community to the next level. Why is this? The recent article "CLOUTIER" brought up good points. Summarized in one word the article is all about money. Excuses are rampant in the eSports world yet rarely has anyone taken the initiative to actually offer a suggestion to the problem. It is known what the problems are, and with this article I hope to offer insight into what can be done to obtain the changes needed to give eSports more exposure.

The biggest issue is obviously that there are very few people that stand to gain from the growth of Counter-strike and eSports in general. It's not like football or baseball where team marketing is bringing in mass revenues. The potential for this to happen for eSports is not there...or so one might think.

At a recent tournament (which was not even considered a top ten tournament) there were over twenty thousand HLTV spectators for a single match involving team NiP. A match that was not even a semi-finals or finals match. Compare this to the CPL, which has reached over fifty thousand plus spectators for a single match. For that to of taken place, twenty thousand people had to of had a computer, had to have Steam installed, had to have Counter-Strike installed, had to been aware of the competitive scene, had to of found the tournament date and the match time, had to of fit the time into their schedule, had to of found the address for the HLTV server, had to have started up Steam, had to have started up Counter-Strike, had to have connected to the HLTV server, and then had to have waited through twenty minutes of pre-game frags. All of this to sit through and watch what would be anywhere from a thirty to forty-five minute match. Now if there are twenty thousand people willing to do all of that in order to watch one match that their favorite team was playing in at a small tournament, then realizing the marking potential is easy.

Imagine what Valve could do if people are willing to go through all of that just to watch a thirty to forty-five minute match on their computer (add on to that the fact that the game is supposedly dated). Just imagine what eSports could be pushed to if the media coverage was there. Imagine if it was made easier to watch matches and keep track of favorite teams and if tournaments were shown on ESPN, G4TV, Fox, and CBS (note that every station is looking for new "cutting edge" programming). Picture what it could become with the right exposure. Imagine what the community would stand to gain: pioneers to a new and unique brand of sports, eSports, and a variety of game(s) at the forefront of the battle. There would be money and security to do what many have always wanted to do with their games and companies. The pros out punch the cons by a mile, the bet is just right for the pot. Do not forget that the average "Joe-Pubber" is more than psyched to find his favorite game is on TV.

It's up to Valve to push it to the next level. Gotfrag?, TSN, and the community can only take it so far. We need Valve's help. With all that the company knows now, you need to ask yourself... Is the juice worth the squeeze?

User Comments

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Third paragraph hits it right on, great article David.
Yes. The cQ.
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Nice read, but in all seriousness, i doubt valve will do much then make updates(most of which we do not need / want) Their crowd is the pubbers. its up to us to move e sports
#mortel /// I win lans
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girl next door
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And everyone pushing for this esports, when you turn 25 or maybe even younger you wont care anymore. Or very few will.

This comment was edited at 06/05/2005 11:00 PM
College > CS
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what ever...
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nice read
#23
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#4 the people who are 10 now will care when we are 25.
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very nice article
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Sorry but this article offers nothing original.
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Us older folk do care BlakMagic, probably more than the young ones do actually. Who do you think runs all the businesses and organizations around here? Kids?
http://www.myeg.net - GET SOME! - http://www.djWHEAT.tv - Live on Three!
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Well if you want it to take off you first have to convince the major companies to pick it up. I remember when pokemon used to be on upn then it made it onto fox kids. Yeah Im old but aim for a small network first.
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c1 #9
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sirscoots is and always has been right
#indiana / #ascend
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#10 I said a select few, people trying to make money off it. People that are in cal-p 'active gamers' will just stop playing when they get older. Same with a lot of cal-i etc etc. Only certain people care, majority won't when they get older.

CS is like High School, you grow up and realize how unimportant it is, but at the time it was your world and life.

This comment was edited at 06/05/2005 11:11 PM
College > CS
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Valve can only be the one to push it because they have the money and are fairly well known, they'rethe only ones that can talk to all the big name media outlets like cnn or such and possibly discuss something. Why can they and not some other corporation like Gotfrag try to push e-sports in the same direction? They have money and because they're so rich people know who they are. So really when it boils right down to it, money has all of our answers.
Currently inactive from cs to dedicate school full-time
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I really feel like i rushed it, especially the ending. And... i thought it did take a more original outlook on things... I mean, maybe not totally original, it's the same topic, just a different point of view.

haha #3 , mojo.... yeah total rip off. I got lazy :(

This comment was edited at 06/05/2005 11:14 PM
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Since these television stations are looking for new "cutting-edge" programming maybe someone like midway, jason lake, or someone in the community with alot of professionalism could write to these companys along with a petition of some sort to show the interest in the community. Perhaps enough signatures could show the stations how interested the community is in advancing.

Or maybe organizations like CPL, ESWC, could also write and hopefully we can spark a little interest in the television stations.
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nice article
[b]fp`ian[/b]
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Something i didn't mention, that i wish i would have. Is that it's the competitive scene that keeps CS alive. To be honest... Joe-Pubber switches from game to game to game, depending on what's "hott". And the competitive scene is the only thing that has kept CS as "hot" as it has been. Without that "small" community, you wouldn't have the majority. The competitive community supports the average gamer, not the other way around.

Look at Quake for an example, as soon as CPL took it off the list... The competitive community turned into practically nothing, and with that came the demise of the game for average pubbers. Coincidence? I don't think so... I mean you could make the arguement that the game is old, but CS is old... the difference is the competitive scene is still big in CS.

This comment was edited at 06/05/2005 11:24 PM
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Pretty good article. You make some nice points.

But honestly.. "tossed around like wildfire"? Do you honestly know anyone that tosses wildfire around? That statement just doesn't make sense.

This comment was edited at 06/05/2005 11:28 PM
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Perhaps blown is a better word :)

Sorry... I was expecting to be contacted back about making a revision, but i never was... :( My mistake, i assume too much...
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Just givin you a hard time. It was more interesting than most of the nonsense posted on this site.
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all that needs to be done is for the CPL to re-release versions of current maps with bug fixes (see: nuke vs. EG @ WEG) and for tournaments to actually have public HLTV's (ACON 5)
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That only gets you so far #23 , as I stated :\
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beautiful read
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I'd say you need quite a bit more than that #23.
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i think the first "push" that needs to be made is getting all the "joe-pubbers" to realize there is a competitive community where money is involved. joe-pubber makes up like 90% of the community, getting them involved in at least spectating or following pro teams should be everyone's focus. think of how most people found out about this game, word of mouth, think of how most people found out about competitive cs, word of mouth. if the competitive community (remember, a VERY small portion of the cs community) is enough to attract sponsors to pay for teams travel, prize money, event hosting etc. think of how much more they would be willing to do if more than just the competitive community payed attention to tournaments and competitions

i think if valve was intelligent, they would use steam to its full potential, and every time you opened steam it could have little blurbs on happenings in the competitive community such as big prize money event dates and times with hltv listings, or listings of regional events that might be in joe-pubbers area where he can go lan. one thing that i think is a very big problem for esports and one that MUST be fixed to even consider esports professional is hltv. im not only talking about the numerous bugs in hltv, im talking about the stability of hltv. all this waiting until the last minute bullsh** doesn't cut it, no non-die hard fan is going to sit with hltv ip's refreshing in hlsw or wait around constantly refreshing a website or watching irc (what joe-pubber even knows what irc is or has heard of gotfrag?). im not talking about events like weg (by far the most proffesional thing to ever occur in esports) or acon5 where there is no public hltv, im talking about how EVERY event has delays and hltv lag/crashes. the main cpl events are the best at this but even they have the same problems every event of poor coverage for the first few matches. the most important time to attract non-die hard fans is the beginning. if joe-pubber sees that cpl matches start on wednesday and he tries to watch hltv, but hltv isn't up yet or not enough servers are up yet, he loses interest.
i hate to say it but professional cs depends on valve and joe-pubber

This comment was edited at 06/06/2005 12:02 AM
Alpha Team Clan Shabba Krew Gaming Royalty Syndicate Two Thousand | Pie Squadron | Face Guild
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Would be amazing if something came of this.
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CS is not going to get north american TV coverage. Not to offend anyone, but 50000 viewers will get you laughed out of any television station in the world. Even 10x that will get you laughed out of most. Plus, all those 50k are connecting from all over the world- no more than half are likely to be able to watch ESPN, fox, etc. Find an innovative mareting angle, and maybe more money will come, but TV isn't it.
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This guy "had to of" taken about ten seconds to look this over, but the overall ideas are there.

Also: " Not to offend anyone, but 50000 viewers will get you laughed out of any television station in the world."

Uh, did you not read the article? He said 50000 were willing to get steam, half-life, find the HLTV server, wait through pre-game frags, etc. If that WAS NOT THERE, as he says in the article, imagine how many people would watch.
P.S. If things around here aren't working, it's because I'm laughing so hard.
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#29 , the point is they go through [i]alot[/i] to do it. And as someone else said, once you get Joe-Pubber involved in watching the competitive scene... Not only does it cause the competitive scene to grow (see: give more power), But it also obviously means there's [i]alot[/i] more people watching it. TV is an amazing thing, you would be surprised just how many people would tune in to watch it. Alot more than 20k I can tell you that much, alot more.
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#24 going to tv is too big of a step, like #29 explained. the game needs to be nurtured at this point, so that more people can enjoy it and continue to in the future in larger numbers. the natural progression is to tv after more people actually play the game
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That would be the point of the push #32 , you can't expect people to just "know" about the game. That's where TV comes in, and remember ... the idea is to get people who aren't playing it competitively to watch... The idea is to draw in spectators, not more gamers. And while that is a likely bi-product (a good one i must admit), it's not the real focus when someone says it needs more media coverage.
(and when i say media coverage, i mean truthful, informed coverage)

Of course you don't just take a large leap into a station, but the point is that there's plenty of opportunity to grow. It's just being held back. A perfect example is a goldfish, it will grow multiple times its size just by the size of it's environment. With CS, it's true as well. Everyone said the CPL would fall on it's face... And it thrived.

It's a progressive thing... You take each step at a time, but right now my problem is it feels like Valve is falling off the steps when it comes to eSports. They need to collect themselves and push forward.

This comment was edited at 06/05/2005 11:47 PM
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Imagine if... bad chinese tournments took away HLTV
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there just has to be that one network thats willing to take a chance, the only reason such bad shows on tv get so much popularity is because theyre on tv, if all of a sudden on espn or something it said well be covering cpl finals there would have to be somebody to watch it
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someone watched "girl next door" before writing their article..
LOL
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This article was good until he spelled Valve wrong in the last paragraph! ;) JK! gj!
www.ohyeahgiggity.com - University of South Carolina
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Dangit.........................

oh, and tru dat #36 :)

This comment was edited at 06/05/2005 11:49 PM
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nice article VERY NICE
Hello I enjoy video games
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it's still not that big, not as much as pro football for example. Those games will get about 20,000 spectators in a normal game as well, and about 100,000 in a final. But then you have to factor in two important things.

first, those spectators would have to have been in a far smaller area than spectators online, because most people wouldnt travel hundreds of miles to see a football game. Wheras online, you can be a fair way away and still see the game smoothly. That of course means more spectators.

Most importantly, you seem to be forgeting that - compared to seeing games like golf and tennis - these games are free to watch. If you had to pay $20 to see these games then I doubt you would get more than 100 or so people. That's the only reason cs might get alot of spectators, because it's free.

Also there is more inconvenience going to a football game than watching a game of cs, you have to get out of the house and drive there and wait around and find your seat, wheras cs you just look at the internet and join the game.

And as for the idea of gaming appearing on tv, sorry but thats a rediculous idea. Just about everyone watches some tv, and what percentage of ordinary people are interested in counter-strike? I doubt more than 10% of people even know what it is, and certainly way less than 1% would play it - and even less than that to be interested in watching a match when they just play for fun.

"e-sports" as you put it will never be as succesful as normal sports. Maybe in 10 years or so when games are really advanced, but not with cs.
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"Is the juice worth the squeeze?"

this entire article was an excuse to use that line wasn't it :p
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Although his points are right, there isn't much we can actually do. Valve cares nothing more than what can bring more money. Lets just do a little comparison here.

Number of public servers that was actually pingable on ( last time I checked without a router ) - around upper 3000

People in findscrim - roughly around 300

Oh, and GJ on the editing - Let " Vavle" get by you.
#xtrnl
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#40 , Pro football didn't have such a huge spectator count at first either. No "sport" does... It's a progressive thing, it gets bigger with media coverage and popularity. As well as a clear distinction of "talent"

Read more carefully #40.... :| Alot of your comments were already addressed in the article.

This comment was edited at 06/05/2005 11:51 PM
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Valve won't do anything to help the competitive community because they don't care they make money from people who play publics and dont know what the cpl is or anything. As de.light said if you put it on tv you'd get loads of people watching you can say the graphics are outdated but that doesn't even matter it looks fine, I cant really put it into words what I want to say but I hope one day cs really takes off.
#doitonlan
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what would valve do i mean the made source...
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This is one of the best articles GotFrag has released.

But though, all those local channels are looking for "cutting-edge" programming, they're never going to allow covergae of Counter-Strike, with all that violence? Maybe FOX, but not ABC or CBS.
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listen to #17
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#44 they know very well what the CPL is. Who do you think came up with HLTV? And why do you think they came up with it?

Valve -> for the cpl ... And the whole point of the article is to assure them that they [i]can[/i] make money from it... :| so iunno if you are argree'n with me or what :\

*whoops* sorry, you meant joe-pubber doesn't know what cpl is... In any event, the point is to inform them via coverage.

And that's a good point #46 , however... Being that it is a safe environment, knowing noone could be hurt... And offering a new insight to these so called "violent" games (ie: the reason we play them isn't because they are violent) ... I don't see it being [i]that[/i] much of a hurdle. And you forget, that while most stations talk down on violence, they all know North America's love for it (however i think it just happens to go hand in hand with excitement, so it's not necessarily violence that makes viewers tune in)

oh, and plz fix my spelling error :( I'm gettin torn a new one!

This comment was edited at 06/06/2005 1:01 AM
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while i would prefer graphics of something at least as good as hl2 or d3 (q4 maybe?) to be used as the main competitive game, graphics don't need to go very far from where they are. i was playing nfl2k3 on xbox and my grandparents sat around and watched it thinking it was real for the entire play and slow motion afterwards, and only asked if this was a game when the strat menus came up.
Alpha Team Clan Shabba Krew Gaming Royalty Syndicate Two Thousand | Pie Squadron | Face Guild
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good article, good points

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