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This article by David Light talks about the huge marketing potential Counter-Strike has and disputes Valve's efforts to push CS to the next level. ![]() Written by: David "de.LiGHT" Light Artwork by AZTK The following is a community-submitted editorial and does not necessarily represent the opinions of GotFrag or its advertisers It seems that every day there is another article about the progression of eSports and the factors holding it back. Words like maturity, sponsorship, acceptance, and consistency are thrown about like wildfire, yet nothing has changed to really push the community to the next level. Why is this? The recent article "CLOUTIER" brought up good points. Summarized in one word the article is all about money. Excuses are rampant in the eSports world yet rarely has anyone taken the initiative to actually offer a suggestion to the problem. It is known what the problems are, and with this article I hope to offer insight into what can be done to obtain the changes needed to give eSports more exposure. The biggest issue is obviously that there are very few people that stand to gain from the growth of Counter-strike and eSports in general. It's not like football or baseball where team marketing is bringing in mass revenues. The potential for this to happen for eSports is not there...or so one might think. At a recent tournament (which was not even considered a top ten tournament) there were over twenty thousand HLTV spectators for a single match involving team NiP. A match that was not even a semi-finals or finals match. Compare this to the CPL, which has reached over fifty thousand plus spectators for a single match. For that to of taken place, twenty thousand people had to of had a computer, had to have Steam installed, had to have Counter-Strike installed, had to been aware of the competitive scene, had to of found the tournament date and the match time, had to of fit the time into their schedule, had to of found the address for the HLTV server, had to have started up Steam, had to have started up Counter-Strike, had to have connected to the HLTV server, and then had to have waited through twenty minutes of pre-game frags. All of this to sit through and watch what would be anywhere from a thirty to forty-five minute match. Now if there are twenty thousand people willing to do all of that in order to watch one match that their favorite team was playing in at a small tournament, then realizing the marking potential is easy. Imagine what Valve could do if people are willing to go through all of that just to watch a thirty to forty-five minute match on their computer (add on to that the fact that the game is supposedly dated). Just imagine what eSports could be pushed to if the media coverage was there. Imagine if it was made easier to watch matches and keep track of favorite teams and if tournaments were shown on ESPN, G4TV, Fox, and CBS (note that every station is looking for new "cutting edge" programming). Picture what it could become with the right exposure. Imagine what the community would stand to gain: pioneers to a new and unique brand of sports, eSports, and a variety of game(s) at the forefront of the battle. There would be money and security to do what many have always wanted to do with their games and companies. The pros out punch the cons by a mile, the bet is just right for the pot. Do not forget that the average "Joe-Pubber" is more than psyched to find his favorite game is on TV. It's up to Valve to push it to the next level. Gotfrag?, TSN, and the community can only take it so far. We need Valve's help. With all that the company knows now, you need to ask yourself... Is the juice worth the squeeze? |






User Comments
CS is like High School, you grow up and realize how unimportant it is, but at the time it was your world and life.
haha #3 , mojo.... yeah total rip off. I got lazy :(
Or maybe organizations like CPL, ESWC, could also write and hopefully we can spark a little interest in the television stations.
Look at Quake for an example, as soon as CPL took it off the list... The competitive community turned into practically nothing, and with that came the demise of the game for average pubbers. Coincidence? I don't think so... I mean you could make the arguement that the game is old, but CS is old... the difference is the competitive scene is still big in CS.
But honestly.. "tossed around like wildfire"? Do you honestly know anyone that tosses wildfire around? That statement just doesn't make sense.
Sorry... I was expecting to be contacted back about making a revision, but i never was... :( My mistake, i assume too much...
i think if valve was intelligent, they would use steam to its full potential, and every time you opened steam it could have little blurbs on happenings in the competitive community such as big prize money event dates and times with hltv listings, or listings of regional events that might be in joe-pubbers area where he can go lan. one thing that i think is a very big problem for esports and one that MUST be fixed to even consider esports professional is hltv. im not only talking about the numerous bugs in hltv, im talking about the stability of hltv. all this waiting until the last minute bullsh** doesn't cut it, no non-die hard fan is going to sit with hltv ip's refreshing in hlsw or wait around constantly refreshing a website or watching irc (what joe-pubber even knows what irc is or has heard of gotfrag?). im not talking about events like weg (by far the most proffesional thing to ever occur in esports) or acon5 where there is no public hltv, im talking about how EVERY event has delays and hltv lag/crashes. the main cpl events are the best at this but even they have the same problems every event of poor coverage for the first few matches. the most important time to attract non-die hard fans is the beginning. if joe-pubber sees that cpl matches start on wednesday and he tries to watch hltv, but hltv isn't up yet or not enough servers are up yet, he loses interest.
i hate to say it but professional cs depends on valve and joe-pubber
Also: " Not to offend anyone, but 50000 viewers will get you laughed out of any television station in the world."
Uh, did you not read the article? He said 50000 were willing to get steam, half-life, find the HLTV server, wait through pre-game frags, etc. If that WAS NOT THERE, as he says in the article, imagine how many people would watch.
(and when i say media coverage, i mean truthful, informed coverage)
Of course you don't just take a large leap into a station, but the point is that there's plenty of opportunity to grow. It's just being held back. A perfect example is a goldfish, it will grow multiple times its size just by the size of it's environment. With CS, it's true as well. Everyone said the CPL would fall on it's face... And it thrived.
It's a progressive thing... You take each step at a time, but right now my problem is it feels like Valve is falling off the steps when it comes to eSports. They need to collect themselves and push forward.
oh, and tru dat #36 :)
first, those spectators would have to have been in a far smaller area than spectators online, because most people wouldnt travel hundreds of miles to see a football game. Wheras online, you can be a fair way away and still see the game smoothly. That of course means more spectators.
Most importantly, you seem to be forgeting that - compared to seeing games like golf and tennis - these games are free to watch. If you had to pay $20 to see these games then I doubt you would get more than 100 or so people. That's the only reason cs might get alot of spectators, because it's free.
Also there is more inconvenience going to a football game than watching a game of cs, you have to get out of the house and drive there and wait around and find your seat, wheras cs you just look at the internet and join the game.
And as for the idea of gaming appearing on tv, sorry but thats a rediculous idea. Just about everyone watches some tv, and what percentage of ordinary people are interested in counter-strike? I doubt more than 10% of people even know what it is, and certainly way less than 1% would play it - and even less than that to be interested in watching a match when they just play for fun.
"e-sports" as you put it will never be as succesful as normal sports. Maybe in 10 years or so when games are really advanced, but not with cs.
this entire article was an excuse to use that line wasn't it :p
Number of public servers that was actually pingable on ( last time I checked without a router ) - around upper 3000
People in findscrim - roughly around 300
Oh, and GJ on the editing - Let " Vavle" get by you.
Read more carefully #40.... :| Alot of your comments were already addressed in the article.
But though, all those local channels are looking for "cutting-edge" programming, they're never going to allow covergae of Counter-Strike, with all that violence? Maybe FOX, but not ABC or CBS.
Valve -> for the cpl ... And the whole point of the article is to assure them that they [i]can[/i] make money from it... :| so iunno if you are argree'n with me or what :\
*whoops* sorry, you meant joe-pubber doesn't know what cpl is... In any event, the point is to inform them via coverage.
And that's a good point #46 , however... Being that it is a safe environment, knowing noone could be hurt... And offering a new insight to these so called "violent" games (ie: the reason we play them isn't because they are violent) ... I don't see it being [i]that[/i] much of a hurdle. And you forget, that while most stations talk down on violence, they all know North America's love for it (however i think it just happens to go hand in hand with excitement, so it's not necessarily violence that makes viewers tune in)
oh, and plz fix my spelling error :( I'm gettin torn a new one!
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