Coca-Cola, the largest manufacturer, distributor and marketer of nonalcoholic drinks in the world, launches an unprecedented partnership with a gaming organization.

The duration of this deal is unknown, just like the numbers behind this partnership. Coca-Cola is from today forward one of wNv's main sponsors, joining companies like Intel, ATI or Kappa as the main supporters of the Chinese organization.

This is not the first time a giant from the food industry chooses to support a gaming organization. Last year, the quick-service restaurant company Pizza Hut agreed terms with the CPL.