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All Games: wNv inks deal with Coca-Cola

By: Luis Mira - Published May 11, 2007 at 2:16 PM EDT - Writer Archive

Chinese organization wNv has confirmed a deal with the American giant Coca-Cola.

Coca-Cola, the largest manufacturer, distributor and marketer of nonalcoholic drinks in the world, launches an unprecedented partnership with a gaming organization.

The duration of this deal is unknown, just like the numbers behind this partnership. Coca-Cola is from today forward one of wNv's main sponsors, joining companies like Intel, ATI or Kappa as the main supporters of the Chinese organization.

This is not the first time a giant from the food industry chooses to support a gaming organization. Last year, the quick-service restaurant company Pizza Hut agreed terms with the CPL.

User Comments

haha

wow thats huge... now why couldnt complexity score that deal... seems like it would make more sense.

s(�.^)z

#2 because gaming in Asia is so HUGE.

Another huge step forward in esport.

lolololol

lal, what do they get hundreds of cans of coke to keep em goin :>?

๏̯͡๏)

Wow!

blood cola

very interesting article in ohio states campus newspaper about how bad this company is in mexico

osu has the largest deal with coke and won't be renewing because of all the problems they cause in mexico

with death of workers and the godly amount of pollution

just a random fact =D

GUNIT~

nice moveeeee

hi.

who cares #8, as long as i get my lil drink in a coke bottle im good, glass bottles taste even better. Long live Coca-Cola!!!!

MoB Gaming Organization Team Member

Nice :)

the quality of the ruleset is equivalent to the quality of the game

wNv should attend more international evnets now, looks at their sponsors ^^

GREAT WNV FTW

Nelson Torres | wNv Crew | www.wNv-Gaming.com | #wnv.Teamwork

grats

they banned my first name

Coca-Cola is the oldest and largest sponsor of the Olympic movement, so this is great news that they have added to their marketing machine by sponsoring a gaming org. With Mountain Dew being one of the founding partners of CGS, perhaps this too will push Coca-Cola to come spend more of that marketing money here in the states.

http://www.myeg.net - GET SOME! - http://www.djWHEAT.tv - Live on Three!

It's a shame Pepsi owns Mountain Dew. Coca-Cola needs to step up.

#15 Great point. I think mountian dew sponsoring CGS might have influenced this a little.

Good thing #8 less suger for you :P

I Started the FURY craze!

Yea..the Cola Wars rock! Even better than the burger wars for us!

http://www.myeg.net - GET SOME! - http://www.djWHEAT.tv - Live on Three!

lol.. where the wNv bashers and coL fanboys at now?

Wow this is the biggest sponsor yet! wNv is rising fast.

Nationalism is an infantile disease. It is the measles of mankind. -Einstein

insane.

Coca-Cola.cs * Jungle <Coke Side of Life>

coke will sponsor a 1.6 tourny

,-,/` _@'-'

coca cola must die!

It was #3 with a Nail, on the Head, of the hammer, in the forum.

It's just a sponsor, guys. One that's not [i]really[/i] any more significant than Intel, AMD, ATi, nVIDIA, Kappa, Pizza Hut, Verizon, etc.

So relax. It's interesting, and certainly nice for wNv, but not really that big of a deal, broadly speaking.

This comment was edited at 05/11/2007 3:48 PM

Actually, as a company, Coca-Cola is larger than all the companies you mentioned Cogwheel. But to an extent you are correct, since we do not know the deal points of the sponsorship, we do not know what this really means for the team, but at least it shows that another non-gaming specific company is willing to spend some money in the competitive gaming space.

http://www.myeg.net - GET SOME! - http://www.djWHEAT.tv - Live on Three!

#26 stfu, if they were sponsoring a source team you would be flaming all the 1.6 people saying source is definitely for real and 1.6 is dead. I swear you are the /MUTECHNO/ of source kids. Just go sit in your hole and troll the source forums and leave 1.6 stuff to people who know something about competitive games.

http://www.youtube.com/watch?v=x2B-0b5KkpA

#27 Well that's all I'm saying. It's not exactly a huge investment for a corporation to start sponsoring a professional video gaming organization. The sponsorship expenses for such are, for corporations like these, negligible.

But you're right. The significance is that it's a non-gaming specific company. But the thing is, that's already happened before (hell, I think wNv having Kappa for a sponsor is much more interesting), so this isn't really unprecedented. It would have been 2 or 3 years ago, but not now. And that's my point.

#28 No, actually, I'd be saying the very same thing as I'm saying now. However, I [i]would[/i] be an idiot to say something as dumb as you just suggested. You know, If you took the time to actually consider the opinions I post on this website and not just get offended by the fact that you disagree with said opinions and write me off, you would notice that I'm always objective in the points I assert, however firmly I do so.

Now, I may get caustic with people like you, but what can I say......stupid people annoy me.

This comment was edited at 05/11/2007 4:06 PM

I don't think Coca-Cola cares what games wNv plays, guys. They only care that the wNv website gets hundreds of thousands of hits a months.

Just pointing out the obvious here.

cogwheel, please go outside.

http://www.gotfrag.com/cs/user/324968/

Someone restrict cogwheels account to the source section please.

we have to go back

errrr pepsi is disgusting, and saying its better than mountain dew? You are a fool.

#f-zer0

i wish i got free coke =(

mouz fan! wnv fanboy!

coca cola is bigger than all the companies cogwheel mentioned combined actually

interms of income and size

s(�.^)z

wOw this is a huge sponsor!

Thats awesome, wow

<3 coca cola :)

It would make more sense if Coca-Cola sponsored an event or event organizer than a team... and of all teams.. wNv is definitely not the best organization to sponsor... now i'm interested to see what the owner of wNv plans to do with this sponsorship. Bet she's using it as a political leverage as usual with the Chinese government.

This comment was edited at 05/11/2007 5:52 PM

no i think it s a good choice

china is becoming the main country for esport so...

wow. But why wNv lol.

Now, Hacker-gaming would be much more appropiate :)

not bad :P

ArchoN: " wait wait where are the heaton haters now? THAT BANDWAGON MOVED ON~ "

that's crazy =]

subway got on board with 3d and it didn't THRUST GAMING INTO THE MAINSTREAM like people thought it would, and i doubt that coca-cola with wnv will be any different.

This is bad because coke is junk drink, making kids fat.

I love the way alot of people think coca cola as a MAIN sponsor are gonna just give em coke.

haha

#47 Coke don't make kids fat. Lazy kids who do nothing make themselves fat. They should go ride a bike or something. Since just walking is boring. Unless they one of the unlucky ones who end up fat no matter what.