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All Games: WSVG links with McDonalds for late night promotion

By: Mark Cheben - Published June 13, 2007 at 2:23 PM EDT - Writer Archive
Mayor pronounces “Gamers’ Weekend” in Dallas
DALLAS– June 12, 2007 – For the second year in a row, the World Series of Video Games, Presented by Intel (WSVG) is descending upon the Dallas/Fort Worth Metroplex area for an exciting four-day gaming festival that will feature $90,000 in cash prizes. Area Metroplex McDonald’s® restaurants have teamed up with the WSVG to bring local gamers a unique opportunity to participate in the event, scheduled for July 5-8 at the Gaylord Texan Resort in Grapevine.

Beginning at 10:00 p.m. on Saturday, June 16, the first 100 customers at every local McDonald’s in the DFW Metroplex will receive a free spectator pass to the WSVG Summer Championship. Tickets will be distributed while supplies last and are limited to one per customer. Additionally, a limited supply of discount admission vouchers will be distributed. There are 285 McDonald’s restaurants in the region, and they are open late!

The support of McDonald’s has also enabled the WSVG to extend the period for free event and tournament registration for all competitors who book hotel rooms at the Gaylord Resort between now and Monday, June 18th, using the promotional code “WSVG”.

“The World Series of Video Games, Presented by Intel is incredibly excited to be working with McDonald’s,” said Matthew Ringel, President of the World Series of Video Games. “Whether playing with their friends in a huge gaming competition or eating at McDonald’s restaurants, gamers like going long into the night, and this program recognizes the best of both.”

While Dallas has long been home to exciting gaming events, the WSVG Summer Championship has just secured a new honor for gamers across the region. Dallas Mayor Laura Miller on behalf of the Dallas City Council has just designated July 5-8 as “Gamers’ Weekend” in Dallas! Her special proclamation specifically recognized the World Series of Video Games “for providing an exciting forum for video game enthusiasts in our Dallas metropolitan area.”

The WSVG gaming circuit is scheduled to visit six cities this year and began on May 1, in China, with a record attendance of more than 100,000 attendees. The circuit is scheduled to end in Sweden on November 29.

This year, the World Series of Video Games, Presented by Intel visits venues around the globe, offers a new circuit structure with more than $750,000 in cash prizes, and features several new game titles never before offered in the world’s top gaming competitions.

DALLAS – JULY 5-8

Gaylord Texan Convention Center
1501 Gaylord Trail
Grapevine, TX 76051

6/5/07 – 10AM – 6PM
6/6/07 – 10AM – 8PM
6/7/07 – 10AM – 9PM
6/8/07 – 10AM – 5PM

Television airdate on CBS Sports:
Sunday, August 19, 12 p.m.

About The World Series of Video Games
The World Series of Video Games is the world’s premier video game tournament circuit, and recently began its second season. In 2006, the World Series of Video Games attracted more than 90,000 attendees, produced 250 hours of broadband video, and 20 hours of nationally broadcast programming led by CBS. Registration for all events, a full list of rules, and all prizing for circuit events is available on the WSVG website at www.thewsvg.com.

About McDonald’s
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com.

User Comments

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Once again, another great partnership announcement from WSVG/GMP.
Shag: When he teases me, it hurts.
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Fast food and videogames. Not a good combination.
;o
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Great partnership with McDonald's and the city. Can't wait for the first team to be sponsored by McDonald's :).

#2 - Lifestyle company.... video games, bad combination? You smoke crack?
Striving for the best, Expecting nothing less, Gamer 4 life.

Power by partnerships..great to see in gaming.
Korey "BlackStallion" Pace
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I want to see a partnership with [b] BENGAY [/b] teh bezt aftur 12 haurs of esea :D

[b] Television airdate on CBS Sports: [/b] awesome gaming is a sport

This comment was edited at 06/13/2007 5:55 PM
ishoutyo
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The public already perceives gamers as fat nerds how is mcd's going to help this trend? All these sponsorships and promotions by the fastfood companies give gamers exposure but it only pushes the stereotypes associated to gamers. Just imagine the episode of south park making fun of wow and you have what most people think of when they hear the term gamer.
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Another big corporate sponsor for wsvg while cgs only has directv.
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#7, CGS has DirecTV and DTV's parent company News Corp., which is more than enough.
[b]#q41v1[/b] - Quake 4 1v1 | [b]#ut31v1[/b] - Unreal Tourney 3 1v1
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#6 - So hardware companies won't push that stereotype?
Striving for the best, Expecting nothing less, Gamer 4 life.
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#7 and bestbuy and mountain dew...
coming soon
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But WSVG is also retarded for ditching CS as its main game and using stupid crap like Guitar Hero 2

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