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All Games: Letter to the Community: Beckett eSports Cancelled

By: Lee Chen - Published July 16, 2007 at 1:58 PM EDT - Writer Archive
Beckett Media has recently announced that they are ceasing publication of the Beckett eSports Magazine...


Beckett Media recently announced that they have ceased publication of Beckett eSports magazine with the June/July 2007 issue. Here is the message from Beckett Media that subscribers can expect to see in their mailbox:

“Dear Beckett eSports subscriber:
We regret to inform you that Beckett Media has ceased publication of Beckett eSports magazine with the June/July 2007 issue.
Because you are a valued customer, beginning soon you will receive Beckett Massive Online Gamer, for the remaining value of your Beckett eSports subscription term.
Thank you for your understanding and your support of the Beckett eSports magazine. Should you have a question about your subscription, please call 1-800-840-3137.
Kind regards,
Beckett Media LLP”

GotFrag is extremely disappointed by Beckett Media’s decision to end the magazine. In addition, we also strongly disagree with the choice to fulfill the remainder of subscription lengths with a different magazine and to not provide refunds, as we feel this is less than ideal in terms of customer care and support. Unfortunately, this decision is entirely Beckett's. The best that GotFrag can do with this situation is to offer a free 1 year subscription to Prime to all Beckett eSports subscribers, please see below for further details on this.

As some of you may or may not know, Beckett Media and GotFrag had a partnership whereas Beckett Media published and distributed the magazine, while GotFrag provided all of the content. Since the launch of Beckett eSports, GotFrag has worked hard to provide innovative and insightful content for the magazine, always delivering content on time and of high quality to fulfill our end of the agreement. We firmly believe in the idea of an eSports magazine and are currently looking at other options to get the magazine published. Once again, we at GotFrag sincerely apologize for this situation to all of our subscribers and supporters.

If you as a subscriber are unsatisfied with your subscription or have any additional questions regarding your subscription, please contact Beckett Media. We apologize to all of our subscribers, but thank you for your continuing support as we all try to take eSports to the next level.

Note for Beckett eSports subscribers:

In order to receive a free year of Prime for subscribing to the magazine, please send an email to magazine@gotfrag.com and include your name, e-mail address, zip code and state that the magazine subscription would be under. Also please include your GotFrag user ID (found by clicking your profile page and looking in the address bar) and handle.

~Lee Chen
President, GotFrag.com

User Comments

1
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oh man, that sucks

hopefully in the future gotfrag will find a better partner

This comment was edited at 07/16/2007 2:02 PM
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Just roffle @ that. Saw it coming a mile away!
Your as ColdAsIce, Willing to sacrifice...
3
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what is the point of a magazine, when it is probably all content we know, have seen, or can see on the site?
#esportsea

eSports is still underground. That's why i love it.
hello
5
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CGS did it.
thanks them for not havin a country full of pretending like you \o/
6
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hope we will read soon : cgs is cancelled !
7
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I've never really understood why you'd create an e-sport magazine if basically every e-sport enthousiast is behind a computer daily, updated in real time with the same or perhaps even more information a magazine could offer.

This comment was edited at 07/16/2007 2:23 PM
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the membership base was probably really small.. most people check gotfrag daily anyways, so what good is it to read everything over again (paying for it to)? i think jukes will be pretty upset about this though.
Only two good teams now are PGS and Virtus Pro.
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#3 and #7 make valid points
#satisfied!
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I agree hoozah, it's gonna have to be 10 demos now.
11
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This is why CGS on TV will fail too #7
"sit on your hand for a few hours till you dont feel it anymore, then use it, pwns" -Lango

Do we know why they stopped?
yeash
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the point of the magazine was to have content that was NOT already on the site, because yeah that would be pretty pointless. did you guys read it at all to verify this fact?

:( This sucks
Behold the POWER of cheese! - www.mfavp.com
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GotFrag Prime!
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#13 - I won't comment or guess as to their reasoning.

I will re-iterate that we're working to find a new partner and hope to have news for everyone in the coming weeks.
Lee Chen | President | www.gotfrag.com | #gotfrag
16
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Oh no, the whole 2 people that had a subscription are disappointed. That's cool that GotFrag is giving out Prime though.

This comment was edited at 07/16/2007 2:43 PM
pew pew!

Didnt see that coming....... lol jk, i saw it from a 100 miles away o_o
19
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Should scrap the e-sports magazine and just put all the content into prime so everyone can see it. Not Just North American biased!
Your as ColdAsIce, Willing to sacrifice...

yep, when i tried to get my money back the customer support guy wouldnt give me money back which pissed me off and then i got a bill for it too X /
what about the ppl that payed for 2 years? lol... not me.
21
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All of you people that constantly crack jokes and say stupid things like "seen it coming a mile away" or "cancel CGS" truly don't have a clue, or an appreciation, for what you are talking about.

The reason for this magazine is to help create a broader audience, not just the hardcore. Well, 'what is the hardcore,' you're probably wondering. YOU are the hardcore. The people on GotFrag and other websites are the hardcore. You are an extremely important part of the fan base, but you need to understand in order for ESPORTS to grow you need to have a GENERAL/CASUAL fanbase as well as the hardcore.

Take the XGames for example. It had a hardcore following before ESPN and mountain dew came around with the XGames. At first all the people cried sell out and why why why, but as the events became better and the fans behind extreme sports realized that this is good for everyone and the future, they all began to support xgames and it exploded into what it is today.

Everyone needs to realize what is happening in esports right now, whether its GotFrag trying to push out a magazine, or the CGS trying to bring gaming into peoples homes through TV, it is to HELP THE FUTURE OF ESPORTS.

Good luck Lee, I hope GotFrag can find a new partner. The first edition was fantastic!

This comment was edited at 07/16/2007 2:59 PM

I agree w/ #21. First edition was awesome
24
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did anyone honestly think it would work?
25
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lol #24 is right, sell it in china and maybe theres some profit
26
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it was pretty obvious that it was going to fail.
beside of the day it got announced, it completly deseapeared.

good thing by beckett.
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#21 has it, the rest of the #'s only have the rest of their cal-open career's to worry about. Nice post Brian.
I tip my hat to any entity that could bring so much integrity to evil.
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dkt: What casual gamer is going to buy an esports magazine? It's geared towards hardcore gamers to generate a profit. Almost your entire post is completely pointless.
pew pew!
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It's sad how it's so easy to see who the mature and intelligent people on gotfrag are, and to see the vast majority has basically nothing useful to give back to the comunity but insults and ignorance.
An opinion: bsl and jESUIT are talented writers/comentators and seem to produce with their articles only 10% of what they could if they did it more oftenly. I also miss midway, a guy that even though many people disliked, was always straightforward and honest.
What I feel Gotfrag needs is more coming from those three guys. Even if it is prime material, if I saw more from them I would buy prime in a second.
Sorry for my English, and I wish you all on Gotfrag good luck.
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it was too expensive for a subscription
31
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i think he's talking about the people wandering through the book store that take a glance because it looks interesting
32
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Seriously, who didn't see that coming?
Publishing and distributing a magazine costs a lot of money and right now it definitly isn't profitable, the market is just too small for Becket to be willing to invest in it. As much as I liked the idea of a magazine I have to admit it's the most sensitive choice they could make.

The focus wasn't necesarily bad, but a major publisher has the statistics and market information to know that most people that walk into a newstand buy a magazine they know, and the chances of them picking up something bizarre in most people eyes out of plain curiosity is pretty slim.
Instead of partnering with an established publisher that will only look for profits gotfrag needs someone to provide venture capital without expecting an immediate return. Another interesting possibility would be to sell it in the format of e-books, relying only on an online subscription for users to acces it, but that closes the market and limits exposition to the current members of the community. Plus, it somewhat dynamites the whole idea behind [i]Prime[/i].

Essentially, a monthly e-sports magazine isn't feasible now, atleast economically speaking.

This comment was edited at 07/16/2007 3:41 PM
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there is no company like gotfrag when it comes to esports knowledge and coverage. If you want esports to grow and succeed you need to have gotfrag at least 50% involved, thats just the truth. They started off right with GFTV at CPL winter last year. The only company to shoutcast quake and cs 1.6 correctly with knowledgable shoutcasters and enjoyable viewing.
"I never thought I'd see hacker get bent over the table on d2, but I think it just happened" -jESUIT
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Did someone seriously compare the xgames to esports. That deserves a big "LOL."
hi im hydez
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xgames can be watched and easily understood (you see people doing flips or tricks, its instant entertainment) therefore a 'casual/general' fanbase is easy to attain.
esports is much more intricate and most people can't just watch it and understand what is happening, they need to have it explained to them. and if you don't understand something, 9/10 you're going to change the channel to find something you do.
its also much less appealing to people who don't play the games to sit and watch it, as you're literally watching computer graphics moving on a monitor instead of people doing flips.
i think the entire idea of esports catching on mainstream is nice in theory, but it just wont happen; look at all the other 'non-sport sports' such as poker, it caught on because it is easily understood and identifiable to a casual audience (cards and money).
i think esports plateaued a while ago and were just sliding slowly down, but prove me wrong :]

This comment was edited at 07/16/2007 3:53 PM
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You guys gave it a decent shot. I'd definetly shoot at again if the CGS is a success in this season and the next. Content isn't the issue here, you guys are the cream of the crop there, interest is.
let me bob ross the track

More and more magazines are moving to online and there was a report published not too long ago stating magazine sales were way down across the board.

This was a bad idea to begin with, I'm guessing Midway or someone else had it in their head for years that this would be such a cool thing to do, it's a nice idea but there's no demand for it. As e-sports gets bigger magazine sales are going to keep getting smaller, they have nothing to do with each other but that's the way the two entities seem to be headed.

The resources pumped into that could have been put to far better use, like beefing up the Prime service and giving people what they pay for, for a change.

A website has incredibly low overheads, everyone on the planet has access to it, it can be updated around the clock for seven days a week and you can do just about everything you can't do with 40 sheets of paper stuck together.

You traded that in for exactly the opposite, it's a once a month publication that can't be edited at all, all you can do is print text and pictures, the circulation of it is incredibly limited and the overheads are huge.

I say traded because when the magazine launched content on here went down.

This idea was never, at any point, a step forward, it was a huge step backwards for Gotfrag. It's a nice concept but it's a dream at this stage, nothing more.

Despite the fact you've found out first hand that it doesn't work financially you insist on having it republished. I wonder how many times you had to be taught the stove was hot before you stopped trying to lick it.
What is that you say? Can I dig up my body now? Why certainly, ofcourse you can.
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#37

I don't know what you crazy Koreans do, but here we normally touched the stove with our hands.
let me bob ross the track
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While I don't like that Beckett canceled it and gave a subscription to another magazine in its place with no chance of a refund, I applaud you for stepping up with Prime for all subscribers.
There is a "but" here. Did you really think that this magazine would sell well enough worldwide to justify keeping it in circulation? This is a "fledgling sport" (I use that term loosely... playing computer games isn't a sport). Average people (non-gamers and people that don't play competitively) won't pick up a subscription for it. Nor will they watch it on TV once to see what it is or how it works, and you can bet your last dollar that the few people that for some reason do watch it that one time will return to watch it again, let alone come to GotFrag and check up on scores and such. You should have done research to see whether this magazine would sell to anyone at all (a poll on the site isn't sufficient research), not just competitive gamers.
I see this as a folly on your part and can't help but say that "I didn't see that coming...... NOT". You set yourselves up for failure by releasing the magazine at this point in the "sport's" already short lifespan.
#indiana / #ascend
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#21 Shut up.
#x.2 We're the SK of the United States.
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lol i like how gotfrag puts all the blame on beckett media and to keep them from lookin bad they give out a free year of prime.. theres always 2 sides to a story. and destrukt , could u honestly say that this magazine wasnt money driven.. more so than "to HELP THE FUTURE OF ESPORTS"?
if u can i still wouldnt believe u ;)
42
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I hate to say it, but I predicted this would happen. As much as I want to see eSports progress to other media outlets, it's just hard to get people to read magazines these days. The magazine was pretty cool i'm not ganna lie, I got the 1st issue in the mail for some reason and it was pretty solid.

Fortunately enough i'm glad to be working for a company that is using TV as a way to reach it's viewers. I was sitting in a pizza joint a week or two back and saw a CGS commercial on the TV they had in their place and I was telling my buddies, "wow...i work for them."

I don't know where I was going with any of that, but felt I should share it. But i'm sure as time goes on, that there will be a way to get this magazine out on newsstands everywhere...eventually.
I AM LEGEND
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I saw it coming. E-sports doesn't have a major fan base like other stuff.

This comment was edited at 07/16/2007 4:38 PM
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#21.
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I love how they never sent me my first magazine when I ordered it in late Feb./ March
46
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Yeah spending the time and money on an eSports magazine is pointless as all of the above have already stated. Don't try to look for a new publisher GotFrag and keep up the excellent work on the website.
Asus A8N-SLi Prem AMD64 4000+ CorsairXMS2Gb WD250gb eVGA7800GT Audigy2SE
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:(

dont hate ppl trying to get further in esports, they want to do it, and they were supported, so what?
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I think a magazine is just too "sophiscated" to abrange new market (viewers) I guess it should be as newspaper, itīs cheap, very nice to view and hold with you.
That should help to get new viewers, like some newspapers that are coming to the market, even being unknown for the "hardcore newspapers readers", they still buy it because itīs new, itīs fresh, it should give you a new information about something new.

I guess that is one of the best ways to abrange new viewers. (TV is the best to abrange new viewers to something new)

ps.: I think that WE, hardcore gamers, donīt like buying magazines, itīs better to see it online but itīs always nice to have a newspaper to read when it comes in handy (bathroom, awaiting room, car congestion, travelling and etc...)
Pedro "CarT" Henrique Junqueira Barbosa Costa
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[b]#46[/b]
w a f f l e s.

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