|
|||
DR PEPPER UNVEILS MAJOR LEAGUE GAMING THEMED BOTTLE AND PROMOTION AS PART OF EXPANDED SPONSORSHIP Dr Pepper bottle features Tom “Tsquared” Taylor from #1 ranked team in MLG, Str8 Rippin NEW YORK and PLANO, Texas (Nov. 19, 2008) – Dr Pepper and Major League Gaming (MLG), the professional video game league, today announced an expanded sponsorship relationship. As part of the agreement, Dr Pepper will launch a nationwide promotion where every 20 ounce bottle sold is a winner, supported by an online content experience built around the #1 ranked team in MLG, Str8 Rippin. “We’re excited about giving Dr Pepper consumers and aspiring gamers inside access to Str8 Rippin and a chance to interact with this great team and Major League Gaming,” said Terry Hockens, brand manager, Dr Pepper. Starting in January 2009, there will be approximately 175 million Dr Pepper and Diet Dr Pepper 20-ounce bottles produced throughout the country featuring Tom “Tsquared” Taylor, one of MLG’s biggest superstars. The bottle represents the first time that Dr Pepper has placed any of its sports league partners or sponsored professional stars on its label for national distribution.  “It is an amazing feeling to see my face on the new Dr Pepper bottle,” said Tom “Tsquared” Taylor of team Str8 Rippin. “I’m honored that Dr Pepper has invested in Major League Gaming and put so much support behind me and my teammates.” In keeping with the brand’s unique level of MLG fan engagement, every Dr Pepper bottle for the promotion is a winner. In addition to chances to win great prizes including Xbox consoles, television monitors, custom headphones and t-shirts, every code entered will earn consumers online tournament points at www.gamebattles.com. In addition to the new bottle design, a promotional Web site has been developed to include hours of team and individual player content allowing millions of fans to see and hear every aspect of Str8 Rippin and the competitive gaming lifestyle. This material includes tips on how they play, how they prep on the road to the National Championships, and behind-the-scenes features on a day-in-the-life of the top gamers in the world. Page:
|
Thursday November 26 2009 | |||||
| |||||
User Comments
Good to see real, mainstream sponsors excited about e-sports. And people actually drink dr pepper!
Nice job MLG, hope to see more PC games in 2009.
wasnt that guy on True Life with gx3?
yea he def was.
#4 There are games out there that are/have been more popular than CS ... Hate to say it but it's true.
I don't have a problem with console games. I like what MLG is doing for gaming because overall it's good. Hopefully they pick up some more PC games ... PC games are just harder to set up because you have A LOT more equipment which means you have to spend more money to transport everything ... I mean how much does it cost to bring 20 Xboxs somewhere compared to taking 20 PCs.
anyway! I am now going to go get a drink ... made me thirsty
I also don't really understand the 'lol consoles' - you're laughing at a more popular, more competitive, better run, well funded genre that is more successful than any PC gaming eSports stream short of maybe SC in Korea and the growing WoW competitive scene? That's like some scrub on the training squad laughing at Brett Favre.
Oh, and Dr. Pepper is its own company, not owned by Pepsi or Coke - Moutain Dew is a Pepsi product.
Essentially you're stuck to CS is #1 in the US for PC-competitive games - and that ignores the giant elephant in the room of console games, which is MUCH bigger than PC gaming in the US.
irony
Halo does this without breaking a sweat.
CGS should of done that with Mountain Dew before the CGS died. LOL
Find me the attendance stats, last I read the CPL events were no where near the attendance of the halo 2 and 3 evens from mlg.
Submit Comments
Registered Users Only
In order to post comments, you must be a registered member. If you have not registered, it's free and easy!