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World of Warcraft: Pandemic's Lemley Interviewed on WSVG

By: Mark Cheben - Published September 12, 2007 at 9:16 PM EDT - Writer Archive
Pandemic had been held up by WSVG as the star players of their league and your brand had been linked to theirs. How do you feel your marketability will hold up?

From a business perspective I willingly linked my brand to theirs for a variety of reasons. Not only did they run the events we supported as our primary circuit, but they provided the most in-depth articles, media, and overall coverage of our teams as well.

Fortunately, our marketability has not been effected in a lasting way. Yes, we put a lot of our eggs in their basket for 2007, but it in no way hinders our ability to adjust and succeed in future endeavors.

Take for example 2006-- our primary focus was Counter-Strike, and finances were directed almost 100% in that direction. Pandemic gave that division over outright to the CGS in early '07; look how well we were able to bounce back from that.

A lot of Pandemic's eSports media exposure has been tied into WSVG content, do you feel slightly used?

Used is inappropriate, however I am deeply disappointed in their inability to finish out the season. Pandemic had several lasting ties with the league and its parent company including a number of promotions that were to include future WSVG stops.

Rather than focusing on my own problems, I feel worst for the individuals involved and the smaller organizations that invested so deeply into this league. There are a number of largely influential esports personalities that are looking for a new job today, and a slew of upset gamers and deflated teams.

Why do you think the WSVG failed? Did you have any idea they were having difficulties?

I can say to you that in all honesty I had no idea this was coming. That in itself poses an issue and perhaps my biggest personal problem with the events that have passed. If Pandemic was their largest external presence and a close working relationship, why did they not come to me to notify - or better yet, to ask for help.

TPLLC accesses a number of networks through which we could have at least made a legitimate attempt to find funding necessary to salvage the series; am I saying I could have pulled it off or that they would have even been interested? Not necessarily...however, I would have done anything in my power to assist -- and if nothing else, it would have been appreciated to at least have received a timely heads-up.

What was the most standout flaw? Do you think the game choices made this season dead on arrival?

The game choices this season did not make or break the series. The story being told is that there was simply no money coming in from the WSVG itself. I can vouch for this, knowing that it has indeed been a difficult year for the tournament to pull in ad revenue.

I believe that there were a series of financial miscalculations that were simply compounded by the fact that by-and-large outsiders saw the WSVG as an entity that was not capable of going under.

As for the future, I expect to see someone come along and pick up the pieces, the question is when and how. I do know without a doubt that there is a large fan-base out there looking for a new home, and an even more impressive player-base that is willing to travel across the globe to make it possible. Whether the CGS decides to take a leap into 'amateur league' gaming or another entity altogether comes along and reopens play, the spirit of the World Series will live on.
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