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MAJOR LEAGUE GAMING’S LIVE ONLINE BROADCAST OF ITS PRO CIRCUIT COMPETITION DELIVERS MALE 12-34 AUDIENCE THAT RIVALS TRADITIONAL CABLE NETWORKS, MAJOR SPORTING EVENTS NEW YORK CITY—JUNE 24, 2008 — Major League Gaming, the professional video game league, today announced viewership results from its second 2008 Pro Circuit Event in San Diego, held June 13-15. The live online broadcast of MLG’s competition drew a Male 12-34 audience comparable to or larger than many traditional male and youth-focused cable networks and many major cable sporting events. Moreover, viewers watched for an average of 81 minutes, revealing that audience wasn’t just sizeable, it was also deeply engaged. Viewership of the TV-quality broadcast, with live commentary and graphics, doubled from the debut broadcast at the Meadowlands less than two months ago: * 270,000 total unique Male 12-34 viewers * 81 minutes average viewing time per viewer * 1.4 million video streams * 360,000 hours of video consumed Historical viewer data from MLG’s first Pro Circuit stop at the Meadowlands suggest that the broadcast streams will likely double in the coming weeks as fans flock to MLGPro.com to watch the competition coverage on-demand. “For our fans, MLGPro.com is the cable network of pro gaming,” said Matthew Bromberg, president and CEO of Major League Gaming. “We were thrilled with our TV show’s performance last year on G4, but our online broadcast just generated 7 times G4’s average primetime audience in the demo. Moreover, our fans not only watch our sport online, they also now play more than 400,000 online matches a month with us. The bottom line is that we are delivering our largest audience ever to partners like Dr Pepper, Old Spice, Stride, HP Blackbird 002, GameStop, Panasonic, US Army, Xbox 360, Bungie and Ubisoft.” About Major League Gaming Major League Gaming is North America’s first professional videogame league, and its only sanctioning body for pro gaming. MLG operates the multi-city MLG Pro Circuit, presented by GameStop and powered by Xbox 360; produces compelling competitions for national television, broadband and mobile distribution; and exclusively represents the best gamers in the world. It also operates a thriving online community and online tournaments for millions of gamers at MLGPro.com. MLG, founded in 2002, is based in New York City and is privately held. |





User Comments
I believe they're talking about the combined total of the Halo 3, R6V2, GoW & WoW streams. I might be mistaken though.
Counter-Strike can and never will survive if we try to make it on TV. I mean sure more money will be pumped into it but kids don't really like to sit down and watch e-sports at the TV. They want to be on vent or have some form of communication with their friends (most people do not have tons of friends who live walking distance from their house). That is what gaming is all about. Doing it with other people!
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I think CGS and other companies in the past are not too smart when trying to mainstream e-sports on television. Why do we need it on a TV Channel? This day and age it seems its easier to watch something via stream online than go watch it on the TV. This MLG San Diego cast kind of prooves it to be true. Make an online TV station with different channels for different games or something.
This proves E-sports works!!!!
1.6 plz!!!
yes
you were basically forced to watch the broadcast on nearly every page on gotfrag whether you liked it or not
just because some random video of a guy clapping his hands topped off with a talking donkey edited in windows movie maker that magically got 60,000,000 views online at youtube that "rivals" the super bowl doesn't necessarily mean it's a good thing
why should world of warcraft be any different? it has no place in esports.
cs 1.6 is nowhere near the level of wow in terms of player traffic obviously. we all love our 1.6 but it's no wow. 270,000 uniques for a 1.6 match (even if the broadcast is shoved down your throat with no warning)?
Did you look at the number of new accounts who posted in that massive WOW thread during the event?
I really dont think 1.6 has that kind of audience to produce the same thing WoW does, because every community in WoW (ASIAN, EUROPEAN, AMERICAN) was watching the stream because WoW is like the NBA in a way, individual marketing overvalues team marketing.. Nihilum (Mous Sports) vs Frag Dominant finals had a big thing to do with it, that was the first ever Europe vs American WoW anything competition in the history of the game...
europe and american wow communities always fight each other in every aspect of the game, its a big deal especially to the 10%~ of the wow community that's hardcore at the game.
GG GFTV
The technology still has a ways to, but it's getting there.
1.6 is an old, outdated game. Sorry.
Sure it's fun but no gaming company wants to back a game that a $200 computer will run. Why buy that $500-800, amazing video card when a 128mb, $50 will do?
Then again this is the gotfrag, which is made up of 90% 1.6 players talking about all these tournies need to add 1.6, and how 1.6 is the greatest game ever.
This isn't 2004 anymore. Time to move on.
The stream was not forced on every page of gotfrag, only the front page and wow section.
You're right, its not 2004, its 2008 and Counter-Strike 1.6 is still the most played STEAM game out there-look at the CGS players who are currently drafted for the US, and look at how many of them were originally CS1.6 professional players, then came 2007 and they switched to Source.
CSS is the same old steaming pile of *crap* it use to be and until it proves it otherwise, it will always be that game where you could play for 4 years, learn everything about the game, and still get owned by a kid whos mashing on the keyboard who just got the game.
The only reason this event pulled in the numbers was because of World of Warcraft. With the help of Blizzard the event got major advertisement to the 11 million people that play the game. No CS game will ever come close to matching WoW numbers... ever.
That and if they manage to get players to leave CGS to play 1.6 in the MLG tournies I think the US aduience would increase a lot with American teams like 3D/col/Rival back.
WoW + CS 1.6 + Halo + SC2 (when it comes out) = every major gaming audience. Smartest choices they could do imo.
These numbers are also MLG as a whole + forced stream front page. Not just WoW.
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